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Zooming in or out? A comparative educational analysis of an in-classroom and a digitised media management research project

  • This contribution analyses experiences with digitised education within the realm of media management. The comparison focusses on two practice-oriented research projects conducted by students at a German university of applied science in cooperation with an entrepreneurial cooperation partner in each case. The analytical comparison of the analogue versus almost exclusively digitised project provides valuable indications of challenges for digital and hybrid educational formats and indications for areas of improvements in future media management education.

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Author:Ute RademacherORCiD
DOI:https://doi.org/10.21241/ssoar.90873
Parent Title (English):Annual Conference of the European Media Management Association (emma) "Reorganization of Media Industries: Digital Transformation, Entrepreneurship and Regulation". München, 2022
Document Type:Conference Proceeding
Language:English
Year of Completion:2023
Release Date:2025/03/03
Tag:Digitalization; Media Management Education
Pagenumber:7
First Page:1
Last Page:7
Institute:Fachbereich Soziale Arbeit und Gesundheit
Research Focus Area:Ressourcenorientierung im Spannungsfeld von Individuum und Gesellschaft (ROSIG)