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Applying Importance-Performance Analysis (IPA) to Interpret the Results of the User Experience Questionnaire (UEQ)

  • n recent years, user experience questionnaires have established themselves to measure various aspects of User Experience (UX). In addition to these questionnaires, an evaluation tool is usually offered so that the results of a study can be evaluated in the light of the questionnaire. As a rule, the evaluation consists of preparing the data and comparing it with a benchmark. Often this interpretation of the data is not sufficient as it only evaluates the current User Experience. However, it is desirable to determine exactly where there is a need for action. The User Experience Questionnaire (UEQ) is a common and valid questionnaire with an evaluation tool to measure and analyse the User Experience for a product or service. In our article we present an approach that evaluates the results from the User Experience Questionnaire using the importance-performance analysis (IPA). The aim is to create another possibility to interpret the results of the UEQ and to derive recommendations for action from them. In a study with 467 participants, we validated the approach presented with YouTube, WhatsApp, and Facebook. The results show that the IPA provides additional insights from which further recommendations for action can be derived.

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Metadaten
Author:Jörg ThomaschewskiORCiD, Andreas Hinderks, Francisco José Domínguez-Mayo, Anna-Lena MeinersORCiD
DOI:https://doi.org/10.13052/jwe1540-9589.1926
Parent Title (English):Journal of Web Engineering
Document Type:Article
Language:English
Year of Completion:2020
Release Date:2025/05/30
Tag:IPA; Importance-performance analysis; UX factors; User Experience Questionnaire; user experience
Volume:Vol.19
Issue:2
Institute:Fachbereich Technik
Research Focus Area:Industrielle Informatik