TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Thomaschewski, Jörg
A1  - Meiners, Anna Lena
A1  - Hinderks, Andreas
A1  - Mayo, Francisco José
ED  - Bozzon, Alessandro
ED  - Mayo, Francisco José
ED  - Filipe, Joaquim
T1  - Interpreting the Results from the User Experience Questionnaire (UEQ) using Importance-Performance Analysis (IPA)
T2  - WEBIST 2019 : Proceedings of the 15th International Conference on Web Information Systems and Technologies, 18.09-20.09.2019 (Vienna, Austria)
N2  - User Experience Questionnaire is a common and valid method to measure the User Experience (UX) for a product or service. In recent years, these questionnaires have established themselves to measure various aspects of UX. In addition to the questionnaire, an evaluation tool is usually offered so that the results of a study can be evaluated in the light of the questionnaire. As a rule, the evaluation consists of preparing the data and comparing it with a benchmark. Often this interpretation of the data is not sufficient as it only evaluates the current User Experience. However, it is desirable to determine exactly where there is a need for action. In our article we present an approach that evaluates the results from the User Experience Questionnaire (UEQ) using the importance-performance analysis (IPA). The aim is to create another possibility to interpret the results of the UEQ and to derive recommendations for action from them. In a first study with 219 participants, we validated the approach presented with YouTube and WhatsApp. The results show that the IPA provides additional insights from which further recommendations for action can be derived.
KW  - IPA
KW  - Importance-Performance Analysis
KW  - UEQ
KW  - UX Factors
Y1  - 2019
SN  - 978-989-758-386-5
SB  - 978-989-758-386-5
U6  - https://doi.org/10.5220/0008366503880395
DO  - https://doi.org/10.5220/0008366503880395
SP  - 388
EP  - 395
S1  - 529
PB  - Scitepress - Science and Technology Publications
CY  - Setubal
ER  -